Description
Overview:
This module guides students through two major logo design projects: a Logo Research & Redesign and a Personal Logo Design. It builds understanding of logo types, design principles, and the creative process while strengthening Illustrator skills and visual branding concepts.
Learning Focus:
– Analyze different types of logos and their design characteristics
– Research and redesign an existing logo to improve its effectiveness
– Plan, sketch, and develop an original personal logo concept
– Apply design principles and self-evaluate work using project rubrics
Key Components:
– Types of Logos Lesson & Notes — Introduces categories of logos and design qualities
– Logo Research & Redesign Project — Includes slides, written directions, rubric, and a student example
– Personal Logo Project Lesson & Pre-Production — Guides brainstorming, sketching, and planning using a bubble graph
– Rubrics & Qualities of Successful Logo Design Notes — Provide assessment criteria and highlight effective design traits
Next Steps:
Move on to Module 3: Photoshop Lessons, where students will shift from vector-based design to raster-based editing and explore new creative techniques in Adobe Photoshop.
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